Phone: 1 (843) 744-5645

Who Are We

A Multi-Service Financial and Convenience Service Agency established in 2003.

RINCON LOANS & INSURANCE LLC provides you with the most complete line of financial services including Check Cashing, Wire Transfer, Auto Insurance, Business line of Credit, Bill payment, Notary, Money orders, ATM, prepaid debit cards, stamps, phone cards and much more!


It all began in 1998 when Alex Gonzalez (Owner & CEO) moved from the beautiful island of Puerto Rico to the United States to serve in the US Army for (5) years. Upon completing his service he settled in Columbia, South Carolina along with his family. Carrying on a variety of business ventures for several years Alex noticed that on Fridays many of his employees had to wait in long lines at convenience stores in order to cash their payroll checks.


We’re more than just a financial services company.We’re part of the neighborhood.

Alex thought there had to be a better way. Within three years of acquiring the business in 2003 formerly known as (El Rincon Latino), Alex Gonzalez decided to reinvent the business module and add much-needed services for his currents customers such as Check Cashing, Bill Payment, and Cellphones. It worked! And now his business has become a leader in this industry.

Today, RINCON (short for Rincon Loans & Insurance LLC) operates in (3) locations offering a variety of products and services in the Charleston, SC region serving annually thousands of well-satisfied customers from all over the world with their financial and legal needs.

As recent as 2017, Alex Gonzalez decided that it was time for more innovation and find ways to continue expanding their services in order to satisfy the local community needs. So, as of December 2017, the El Rincon Latino went through a new brand and service makeover were now it will offer Insurance services such as Auto, Commercial Vehicle & Title Loans. This gave birth to our new company brand, RINCON LOANS & IINSURANCE LLC.

Now our brand has expanded its services from check cashing, wire transfers, bill payments, Auto Insurance, Title Loans, Notary Public, International Driver License, money orders and much more.  RINCON offers a wide range of financial services at some of the most competitive rates in the financial services industry. We are also open evenings and weekends, seven days a week including Holidays. So there is never an excuse to benefit from our services.


Although RINCON has grown and evolved since its inception, the focus has never changed. We continue to make life more convenient for customers who need financial services. Our staff is professional and friendly, working hard to ensure that you have a positive customer experience every visit.


To provide convenient, accessible financial services to our valued customers through friendly and attractive locations, to treat each other with dignity and respect, and to contribute to the communities where we do business.

In everything we do, we will always follow our four core values:

Ability to Make It Happen

Questions? Contact Us!

+1 (843) 744-5645

+1 (843) 744-5654

1316 Remount Rd. North Charleston, SC 29406